The Digitalization of Production Processes : A Priority Condition for the Success of an Efficient Marketing Information System. Case of the Swimwear Anywhere Company
Peer-reviewed article
Submitted: 14-03-2023
Revised: 22-03-2023
Accepted: 07-05-2023
Published: 08-05-2023
Editor: Prof. Dr. Javier González Argote, https://orcid.org/0000-0003-0257-1176
Guest Editor: Yousef Farhaoui, https://orcid.org/0000-0003-0870-6262
Note: Paper presented at the International Conference on Artificial Intelligence and Smart Environments (ICAISE'2023).
DOI:
https://doi.org/10.56294/dm202341Keywords:
Digitization of production processes, Industry 4.0, marketing, information system, groupware, workflows, Integrated Management SoftwareAbstract
The digitalization of production operations is considered today as a decisive condition capable of stimulating the spontaneous and regular use of an effective and operational marketing information system. Certainly, thanks to digitalisation, companies can: increase their profitability; simplify working methods, automate production processes and interactions between the various employees responsible for monitoring the smooth running of production activities as well as between the latter and the heads of the marketing department who prepare the marketing strategies to be executed. Indeed, if companies want to increase their sales volumes and be able to take advantage of the new opportunities that digital will offer them, they are encouraged and better than ever to quickly computerize their production processes. To do this, they must rely on well-documented marketing strategies that emphasize customer orientation and ensure that the latter receives a personalized offer while benefiting from the operational functionalities provided by marketing information systems.
Metrics
References
Ait-Taleb N. Structural factors favoring the appropriation of an ERP: the case of SAP in a petrochemical industry. Manag Futur Rev. 2014;1(67):192-206.
Al-Fedaghi S, Alloughani R, Al Sanousi M. A new methodology for process modeling of workflows. J Softw Eng Appl. 2012;5(8):560-567.
Bekas C. Watson debater: conversation with a machine. Hermès, the review. 2019;2(84):93-94.
Bennani A-E, Laghzaoui S. The articulation between the monitoring of the business environment and the information system: the contribution of a systemic approach. Int J Econ Intell. 2009;1(2):257-270.
Carayol V, Laborde A. Organizations sick with digital technology. Commun Organ Rev. 2019;2(56):11-17.
Cox DF, Good E. How to build a marketing information system. Harv Bus Rev. 1967;45(3):145-154.
El Amrani R, Rowe F, Bidan M, Geffroy-Maronnat B, Marciniak R. Effects of the ERP deployment strategy on the transversal vision of the company. Fr Manag Rev. 2006;9-10(168-169):267-285.
Hallé MF, Renaud J, Ruiz A. Integrated management software: experiences of setting up in five Quebec companies. Logist Manag Rev. 2005;13(2):25-37.
Schöpfel J, Collignon A, Berthe J. Train in agile digitization. Inf Data Doc Rev. 2017;54(4):34-35.
Published
How to Cite
Issue
Section
Categories
License
Copyright (c) 2023 Khalid Lali, Abdellatif Chakor, Hayat El Boukhari
This work is licensed under a Creative Commons Attribution 4.0 International License.
The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.
