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The Digitalization of Production Processes : A Priority Condition for the Success of an Efficient Marketing Information System. Case of the Swimwear Anywhere Company

By
Khalid Lali ,
Khalid Lali

University Moulay Ismail, Polydisciplinary Faculty, Meknès, Errachidia, Morocco

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Abdellatif Chakor ,
Abdellatif Chakor

Mohammed V University, Faculty of Legal, Economic and Social Sciences, Souissi, Rabat, Morocco

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Hayat El Boukhari ,
Hayat El Boukhari

Sidi Mohamed Ben Abdellah University of Fez, Faculty of Legal, Economic and Social Sciences, Fez, Morocco

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Abstract

The digitalization of production operations is considered today as a decisive condition capable of stimulating the spontaneous and regular use of an effective and operational marketing information system. Certainly, thanks to digitalisation, companies can: increase their profitability; simplify working methods, automate production processes and interactions between the various employees responsible for monitoring the smooth running of production activities as well as between the latter and the heads of the marketing department who prepare the marketing strategies to be executed. Indeed, if companies want to increase their sales volumes and be able to take advantage of the new opportunities that digital will offer them, they are encouraged and better than ever to quickly computerize their production processes. To do this, they must rely on well-documented marketing strategies that emphasize customer orientation and ensure that the latter receives a personalized offer while benefiting from the operational functionalities provided by marketing information systems.

How to Cite

1.
Lali K, Chakor A, El Boukhari H. The Digitalization of Production Processes : A Priority Condition for the Success of an Efficient Marketing Information System. Case of the Swimwear Anywhere Company. Data and Metadata [Internet]. 2023 May 8 [cited 2024 Feb. 25];2:41. Available from: https://dm.saludcyt.ar/index.php/dm/article/view/41

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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