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LinkedIn chatbot and advertising growth of the professional profile in administration

By
Rafael Romero-Carazas ,
Rafael Romero-Carazas

Universidad Nacional de Moquegua, Departamento de investigación. Moquegua, Perú

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Amarelys Román-Mireles ,
Amarelys Román-Mireles

Universidad de Carabobo, Departamento de investigación. Valencia, Venezuela

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Tania Quiroz-Quesada ,
Tania Quiroz-Quesada

Universidad César Vallejo, Departamento de posgrado. Lima, Perú

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José Gregorio Mora-Barajas ,
José Gregorio Mora-Barajas

Universidad Nacional Experimental Politécnica Antonio José de Sucre, Departamento de Ingeniería Industrial. Caracas, Venezuela

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Yta Zunilda Olortegui-Cristóbal ,
Yta Zunilda Olortegui-Cristóbal

Universidad César Vallejo, Departamento de posgrado. Lima, Perú

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Segundo Víctor Sánchez-Ramírez ,
Segundo Víctor Sánchez-Ramírez

Universidad César Vallejo, Departamento de investigación. Lima, Perú

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Freddy Antonio Ochoa-Tataje ,
Freddy Antonio Ochoa-Tataje

Universidad César Vallejo, Departamento de posgrado. Lima, Perú

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Marilyn Villanueva-Batallanos ,
Marilyn Villanueva-Batallanos

Universidad del Mar, Departamento de Ingeniería Comercial. Arica, Chile

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Consuelo del Pilar Clemente-Castillo ,
Consuelo del Pilar Clemente-Castillo

Universidad César Vallejo, Departamento de posgrado. Lima, Perú

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Roque Juan Espinoza-Casco ,
Roque Juan Espinoza-Casco

Universidad César Vallejo, Departamento de Posgrado. Lima, Perú

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Abstract

Objetive: the present study aimed to determine how the use of the LinkedIn chatbot is related to the advertising growth of the professional profile of business administration students in Tacna 2023.
Methods: it was a quantitative, non-experimental, descriptive and correlational study. The sample included 154 businessmen, and a survey was applied to collect information, consisting of 22 items. According to the results, 46% of the students use LinkedIn chatbot, in addition, 43% indicated that there is an advertising growth.
Results: the value obtained was Rho= 0.960, indicating a perfect positive correlation between LinkedIn chatbot usage and advertising growth. As for the dimensions, the correlation was: experience (0.973), usefulness (0.954) and reach (0.924).
Conclusions: it is concluded that there is a significant correlation between the use of LinkedIn chatbot and advertising growth of the professional profile of business administration students in Tacna - 2023.

How to Cite

1.
Romero-Carazas R, Román-Mireles A, Quiroz-Quesada T, Mora-Barajas JG, Olortegui-Cristóbal YZ, Sánchez-Ramírez SV, Ochoa-Tataje FA, Villanueva-Batallanos M, Clemente-Castillo C del P, Espinoza-Casco RJ. LinkedIn chatbot and advertising growth of the professional profile in administration. Data and Metadata [Internet]. 2022 Dec. 15 [cited 2024 Feb. 25];1:22. Available from: https://dm.saludcyt.ar/index.php/dm/article/view/50

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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