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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Published: 2023-05-08
DOI: https://doi.org/10.56294/dm202340

Improving the Security and Reliability of a Quality Marketing Information System: A Priority Prerequisite for Good Strategic Management of a Successful Entrepreneurial Project

By
Khalid Lali ,
Khalid Lali

University Moulay Ismail, Polydisciplinary Faculty, Meknès, Errachidia, Morocco

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Abdellatif Chakor ,
Abdellatif Chakor

Mohammed V University, Faculty of Legal, Economic and Social Sciences, Souissi, Rabat, Morocco

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Abstract

Thanks to the security policy of the marketing information system which includes physical, administrative and logical safeguards, organizations are today able to design marketing and sales strategies that enable them to effectively respond and satisfy their customers' needs and expectations in a timely and cost effective manner and this by protecting the relevant information and data circulating in the said information system against any attempt at attack or malicious intrusion which seeks only to harm its reliability, confidentiality, integrity, availability and credibility. Indeed with this security policy we arrive easily to identify each discrepancy observed in the behavior of persons accessing this marketing information system as well as each mismatch between the service provided to users and the service expected by them, a context that pushes this security system to generate automatically some countermeasures such as encryption, decryption, hashing, electronic signature, intrusion detection and prevention and certification.

Keywords:

Marketing information system,
cryptography,
hashing,
intrusions,
encryption,
decryption,

How to Cite

1.
Lali K, Chakor A. Improving the Security and Reliability of a Quality Marketing Information System: A Priority Prerequisite for Good Strategic Management of a Successful Entrepreneurial Project. Data and Metadata [Internet]. 2023 May 8 [cited 2024 Jul. 7];2:40. Available from: https://dm.saludcyt.ar/index.php/dm/article/view/40

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 2 (2023)
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