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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Published: 2023-03-21
DOI: https://doi.org/10.56294/dm202325

Mapping the Landscape of Netnographic Research: A Bibliometric Study of Social Interactions and Digital Culture

By
Carlos Alberto Gómez Cano ,
Carlos Alberto Gómez Cano

Corporación Unificada Nacional de Educación Superior - CUN, Florencia, Colombia

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Verenice Sánchez Castillo ,
Verenice Sánchez Castillo

Universidad de la Amazonía, Florencia, Colombia

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Tulio Andrés Clavijo Gallego ,
Tulio Andrés Clavijo Gallego

Universidad del Cauca, Popayán, Colombia

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Abstract

Introduction: Netnography is a research method that has emerged in response to the growing popularity of online communication and social networks.
Aim: To analyze communication patterns about netnography in the Scopus database.
Methods: A bibliometric study was conducted in the Scopus database on netnography. The analysis was conducted globally, by country, and by institution.
Results: A total of 11173 documents and 2213 authors were recovered. 35,1% of the documents were open access. The global field-weighted citation impact was 1,27. the most productive ones in the following order: United Kingdom (275 documents), United States (223 documents), Australia (165 documents), Brazil (100 documents), and France (83 documents).
Conclusions: The results show that netnography is an emerging area of research, with a wide geographic and thematic diversity, that has experienced steady growth in recent years and is being explored in a variety of contexts, from market research to the analysis of social dynamics online.

Keywords:

netnography,
bibliometrics,
online communities,
virtual communities,
web based communities,

How to Cite

1.
Gómez Cano CA, Sánchez Castillo V, Clavijo Gallego TA. Mapping the Landscape of Netnographic Research: A Bibliometric Study of Social Interactions and Digital Culture. Data and Metadata [Internet]. 2023 Mar. 21 [cited 2024 Apr. 26];2:25. Available from: https://dm.saludcyt.ar/index.php/dm/article/view/25

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The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 2 (2023)
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