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Mapping the Landscape of Netnographic Research: A Bibliometric Study of Social Interactions and Digital Culture

By
Carlos Alberto Gómez Cano ,
Carlos Alberto Gómez Cano

Corporación Unificada Nacional de Educación Superior - CUN, Florencia, Colombia

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Verenice Sánchez Castillo ,
Verenice Sánchez Castillo

Universidad de la Amazonía, Florencia, Colombia

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Tulio Andrés Clavijo Gallego ,
Tulio Andrés Clavijo Gallego

Universidad del Cauca, Popayán, Colombia

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Abstract

Introduction: Netnography is a research method that has emerged in response to the growing popularity of online communication and social networks.
Aim: To analyze communication patterns about netnography in the Scopus database.
Methods: A bibliometric study was conducted in the Scopus database on netnography. The analysis was conducted globally, by country, and by institution.
Results: A total of 11173 documents and 2213 authors were recovered. 35,1% of the documents were open access. The global field-weighted citation impact was 1,27. the most productive ones in the following order: United Kingdom (275 documents), United States (223 documents), Australia (165 documents), Brazil (100 documents), and France (83 documents).
Conclusions: The results show that netnography is an emerging area of research, with a wide geographic and thematic diversity, that has experienced steady growth in recent years and is being explored in a variety of contexts, from market research to the analysis of social dynamics online.

How to Cite

1.
Gómez Cano CA, Sánchez Castillo V, Clavijo Gallego TA. Mapping the Landscape of Netnographic Research: A Bibliometric Study of Social Interactions and Digital Culture. Data and Metadata [Internet]. 2023 Mar. 21 [cited 2024 Jun. 24];2:25. Available from: https://dm.saludcyt.ar/index.php/dm/article/view/25

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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