The English Proficiency and the Inevitable Resort to Digitalization: A Direction to Follow and Adopt to Guarantee the Success of Women Entrepreneurs in the World of Business and Enterprises
Editor: Prof. Dr. Javier González Argote, https://orcid.org/0000-0003-0257-1176
Guest Editor: Yousef Farhaoui, https://orcid.org/0000-0003-0870-6262
Note: Paper presented at the International Conference on Artificial Intelligence and Smart Environments (ICAISE'2023).
Keywords:ICT, Mastery of English, Digitalization, Female entrepreneurship, Organizational change
In this paper, an attempt has been made to highlight the importance of the English language and ICT in the entrepreneurial endeavors of Moroccan women. The development of ICT and the rise of English as the major lingua franca of worldwide business have been followed by a considerable increase in academic interest in a variety of topics connected to language choice and usage in the business and professional sectors. In business, it's important for Moroccan women entrepreneurs to be good at ICT and speak English well. The integration of digital technologies into female entrepreneurship has developed a new approach called "digital entrepreneurship." This method offers numerous benefits for Moroccan female entrepreneurs, namely economic development, women's empowerment, and access to worldwide markets. The power of English and new digital paradigms has changed how Moroccan businesswomen work and communicate with each other. This has changed business practices and given Moroccan businesswomen new opportunities.
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Copyright (c) 2023 Moulay Driss Hanafi, Khalid Lali, Houda Kably, Abdellatif Chakor
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